What do you bring to the table? What’s your value offering, and how does that benefit those around you? Your employer? Your clients? Your peers? Your friends? Your significant other?
Can you explain your unique selling proposition?
Knowing your USP requires a level of self-awareness that many people don’t bother exploring. This thought exercise is probably easier to apply to your professional pursuits, and once you master that, you’re going to have one helluva time examining every break-up since middle school. (I kid, I kid.)
Think about every job you’ve ever held, every friendship, every amorous fling. Both parties enter these relationships with the intent to conduct a mutually beneficial exchange.
What marks a successful exchange?
Solve a problem, fulfill a need, reciprocate in kind or in value. Fulfill your end of the bargain— leaving no loose ends, and having done no wrong to the other party. Without deriving benefit from the relationship, one or both parties will leave feeling unsatisfied.
In a friendship scenario, it’s being chill AF and being a reliable dude or dudette. In a dating situation, it’s generally being not-a-horrible-person and being a respectful, supportive partner. When something tips the scales of the value balance here, what happens? Facebook friends are unfollowed, mixtapes meet the garbage.
Professionally, it’s about solving a problem or fulfilling a need. And getting paid for it.
What problem do you solve? What do you do better? Why is your way better?
So I’ll ask you again— what separates you from the crowd, and why do I want you to be a part of my team over the other comparably qualified applicants?
What’s in it for me? And can you deliver on that promise?
What’s your unique selling proposition?